Klaus Breyer Tech Leadership, Product Delivery & Startup Strategy.

Shape Up Workshop: Framing the Strategic Foundation

Shape Up Offering

Target Audience

  • Primary: Business Owners, Managers, Product Managers, Concept Developers, Strategists
  • Secondary: Designers, Developers


4 hours


Introduction to Framing

  • Explore the significance of Framing as the foundational step in the product development process.
  • How it differentiates and complements techniques like “Jobs To Be Done” and User Research.

Deep Dive into Framing Techniques

  • Learn to pinpoint and truly understand the core of a business problem.
  • Grasp the relationship between Framing, customer needs (Jobs To Be Done), and insights gathered from User Research.
  • Recognize the importance of inter-departmental communication during the Framing process.

Hands-on Role-play

  • Step into real-world scenarios where you’ll present project ideas.
  • Experience firsthand how Framing can lead to clearer project goals and better results.
  • Reflect on the role-play, discussing insights and key takeaways.

Conclusion and Feedback

  • Summarize key learning points and share experiences.
  • Open Q&A session to clarify any doubts.

Benefits of Attending

  • Experience a unique role-play exercise demonstrating the power of Framing in action.
  • Develop skills to critically evaluate and refine project briefings, leading to clearer project outcomes.
  • Understand how to use Framing as a tool to ensure that projects are aligned with genuine business needs and goals.

Interested in diving even deeper? Questions about the session or methodologies discussed? Feel free to reach out, I’m here to help. Drop me a line at [email protected]!