This is Strategy, Seth Godin, 2024

Seth Godin’s This is Strategy presents a fresh perspective on strategic thinking by combining empathy, systems thinking, and long-term positioning. Instead of focusing solely on competition, Godin emphasizes building systems that create lasting change.

Top 3 Learnings:

1. Strategy is about systems, not tactics. Effective strategies work within existing systems rather than against them. Understanding feedback loops and leveraging the system’s inherent tendencies allows for sustainable impact.

2. Choose your customers, competition, and distribution wisely. Strategic positioning isn’t just about offering a product; it’s about selecting the right audience and channels while focusing on differentiation and long-term relationships.

3. Change happens by design, not chance. Successful strategies are intentional and rooted in awareness, empathy, resilience, and resource allocation. Building your own system that drives change is the ultimate goal.