The Big Book of Business Idea Prompts, Jakob Greenfeld, 2022

The Big Book of Business Idea Prompts offers a collection of thought-provoking questions designed to inspire creative and innovative business ideas. Greenfeld focuses on how to spot market opportunities by asking questions that challenge the status quo. The prompts guide readers to explore areas like unmet customer needs, alternative business models, and disruptive innovations. The book encourages thinking beyond conventional solutions and helps identify unique opportunities in various industries, from tech to personal services.

Top 3 Learnings:

1. Business ideas often stem from recognizing problems that others overlook or from turning negatives into positives, such as offering solutions to common frustrations.
2. Creating new markets or niches often involves simplifying complex problems or offering something more convenient, valuable, or accessible.
3. The key to success is often in identifying untapped opportunities, whether it’s through new distribution channels, improving existing products, or offering a different approach to established practices.