Designing Products People Love, Scott Hurf, 2016

The book provides a practical framework for designing products that truly resonate with users by focusing on problem evaluation and user experience. It introduces key concepts such as the Pain Matrix to assess the frequency and severity of user pain points and the Working Backwards approach, which starts with writing a compelling press release to clarify the product vision.

Top 3 Learnings:

1. Assessing problems using the Pain Matrix—understanding the frequency and intensity of user pain helps prioritize impactful solutions.
2. The Working Backwards method clarifies product goals by starting with a press release, user FAQ, and customer experience mockups before development begins.
3. A compelling press release should include a clear problem framing, an engaging solution narrative, and a strong call-to-action to drive customer interest and alignment.