Running Lean, Ash Maurya, 2012

The book provides a systematic approach to building and scaling startups by focusing on validated learning and continuous iteration. Maurya introduces the Lean Canvas framework and emphasizes the importance of measuring key metrics such as acquisition, activation, retention, revenue, and referrals (AARRR) to prioritize efforts and optimize growth.

Top 3 Learnings:

1. Focus on validated learning—build-measure-learn cycles help minimize waste and ensure that efforts align with solving real customer problems.
2. Prioritizing the right metrics, such as acquisition, activation, retention, revenue, and referrals (AARRR), helps in identifying what truly drives growth and sustainability.
3. Continuous iteration based on customer feedback allows startups to pivot or persevere, ensuring that resources are used efficiently and product-market fit is achieved.