CV
I’m Klaus Breyer. With a lifetime in tech, a degree in Software Engineering, and a passion for innovation, I went from founding my first startup in 2010 to playing key roles as CTO/CTPO in many others.
I’ve anchored my beliefs in Shape Up, the next wave of agile.
I turn visionary business goals into concrete results, with focused expertise at the intersection of product and tech organization. It’s not merely about coding; it’s about crafting standout products that make a mark and drive business forward.
- Startup strategy & product-market fit – turning ideas into impactful ventures.
- Selling the tech vision – whether it’s to investors or stakeholders.
- Prototyping & Crafting the first version of a product from scratch, if need be.
- Assembling and Nurturing a Killer Team – Remote or in Berlin, transitioning from chaotic ad-hoc development to structured product delivery cadence.
- Bringing product & engineering processes up to speed - fostering asynchronous collaboration.
Tech, product, business – that’s where I thrive.
For me it is not about code, it’s about weaving the tech fabric into the company’s culture.
For agencies, SME or fledgling startups - Teams that innovate and Projects that matter.
Start, Iterate, Fight Bullshit.
That is my Motto and I’ve penned down my thoughts in articles and shared them out loud at conferences. Whether it’s a page or a stage, I’m there.
That’s all.
Founding & Management Experience ¶
Throughout my career, I’ve led the development and launch of numerous cutting-edge projects in modern web stacks. I pride myself on my ability to balance technical excellence with a strategic vision, enabling my teams to focus on solving problems that truly matter and delivering value to users.
edding AG ¶
Head of Product & Technology (2023-now)
My primary focus is steering the innovative easycheck product, a cutting-edge solution for digital driver’s license control, towards greater heights by transforming it from a corporate project to an empowered product team.
Hydro Pocket ¶
Tech Lead in Industrial IoT (2019–2023)
Led the tech division for Voith GmbH’s Hydro Pocket, establishing a team and implementing the Shape Up method. Focused on enhancing hydropower plant efficiency and reliability with actionable data. Praised for achievements by industry leaders.
BuzzBird GmbH ¶
Founder and CTO/CPO in Influencer Marketplace (2016–2018)
Launched a platform for programmatically booking social media influencers, akin to Google Ads. Developed key software features including a billing system, a matching algorithm, and inventory management, promoting transparency and data-driven insights.
Buddybrand GmbH ¶
Founder and Technical Director in Digital Agency (2010–2015)
Started post-university; spearheaded the creation of Facebook apps, evolving from freelancer to managing a GmbH. Grew the company significantly, contributing to its current status as a renowned full-service digital agency.
Consulting, Startup Advisory & Side Projects ¶
Beyond my main roles, I engage as an entrepreneur and startup investor, developing side projects and aiding early-stage firms with investments and expertise.
Vitalfunktion GmbH ¶
Startup Advisor in Pharma Tech (2018–Now)
Ongoing sparring with the founder for an app on medication intolerances, managing thousands of MAUs and a B2B version for healthcare professionals, which I developed and maintain.
Touch361 ¶
Startup Advisor in Business Intelligence Software (2019–2023)
Provided technical advice on data protection and product development, focusing on marketing and business intelligence challenges.
Fillter ¶
Co-founder & CTPO in Social Media Tools (2021–2023)
Developed Fillter to streamline social media creators’ communication, actively participating in its development and strategic direction.
Unixtime.app ¶
Founder of Developer Tools (2022–Now)
Created and evolved a tool for easy bulk timestamp conversion to aid API developers, making it fully available across platforms and open source.
Native Studios UG ¶
Tech Lead & Technical Evangelist in SaaS (2016–2019)
Developed initial prototypes to secure investors and customers, later leading product development and technology advocacy.
Appearances ¶
As an accomplished writer and public speaker, I’m always eager to share my insights and expertise with others. In addition to my own book, I’ve written numerous guest articles for top blogs and am a frequent conference speaker, comfortable addressing audiences of all sizes and backgrounds.
Talks ¶
- 2023: 🇩🇪 Shape Up: Die Kunst ständiger Risikominimierung in agiler Softwareentwicklung
- 2022: 🇺🇸 From Scrum to Shape Up – Grey Areas Dring Transit (Shape Up Practitioners Remote Meetup S2E2)
- 2022: 🇺🇸 CTO Craft Con Winter 2022 – Shape Up Experiments for a Scrum Team
- 2015: 🇩🇪 Prototyping digitaler Geschäftsmodelle – Übertragen auf Marketing / PR
- 2015: 🇩🇪 „Was bringt mir das eigentlich?“ – Ansätze zur Bestimmung des Social-Media-ROI v0.1
- 2015: 🇩🇪 The Secret of ROI – Was der Marketing Manager 2015 hören will
- 2014: 🇩🇪 What’s Up, WhatsApp? Wie man die strategische Nuss WhatsApp knacken kann.
- 2014: 🇩🇪 Das Ende der Homepage, wie wir sie kennen.
- 2014: 🇺🇸 Mobile Messenger – New Ways And Chances For Companies
- 2013: 🇩🇪 Parse: Backend as a Service
- 2013: 🇩🇪 Wie effektiv sind mobile Social Media Kampagnen?
- 2012: 🇩🇪 GET statt POST: Daten aus dem Open Graph lesen
- 2011: 🇩🇪 Fixing Facebook API – Die schönsten Workarounds
Podcasts ¶
- 2022: 🇩🇪 Shape Up – Für alle, die Scrum nicht mögen – mit Klaus Breyer
- 2015: 🇩🇪 WhatsApp für Unternehmen – Macht das Sinn?
Book ¶
Mentoring ¶
I like to mentor and coach software engineers and first-time founders: