Klaus Breyer

B2B SaaS Product & Tech Leadership
Move Fast And Break Silos!

CV

I am a CPTO for B2B SaaS companies that need to get from a legacy product or a first idea to product-market fit. I set the product and tech strategy, build the team, and ship. I founded two startups (one exit to ProSiebenSat.1), built corporate startups for Voith and edding (one exit), and I am currently CPTO and shareholder at myo, where we build formfix, digital workflows for care homes.

Skills: product strategy, product operating model, Shape Up, team building and hiring, remote leadership, org transformation, IT strategy, Elixir, TypeScript, Go, ML products, AI-assisted development, exits.

Based in Berlin, remote by default. I am also a speaker, blogger, and book author.

Move Fast And Break Silos!

Reach out to me via E-Mail or LinkedIn.

Timeline

2025-Nowmyo GmbHCPTO & Shareholder
2026Carfax EuropeConsultant, Shape Up
2023-2025edding AGHead of Product & Technology, Exit
2024-2025Ray SonoConsultant, IT Strategy
2019-2023Voith Hydro PocketHead of Technology
2016-2018BuzzBird GmbHFounder & CPTO, Exit
2010-2015Buddybrand GmbHFounder & CTO

Founder & Shareholder

I take ideas from pitch to product-market fit and beyond: selling the product and tech vision to stakeholders, building the first team, and scaling what works.

  • myo GmbH - CPTO & Shareholder / B2B SaaS / Health: Pivoted myo (30 FTE, around 500 customers) from its legacy product to formfix, digital workflows for care homes. Made the stack bet on Elixir and launched the new product within six weeks, then convinced the board to measure us on product-market-fit KPIs instead of growth goals for the old product. Merged engineers from three legacy engineering stacks into one fullstack team, scaled it with the right hires, and transformed the working methods to Shape Up with a complete product operating model. (2025-Now)

  • BuzzBird GmbH - Founder & CPTO / B2B Marketplace / Social Media: We launched with the vision of creating a platform for programmatically booking social media influencers, similar to Google Ads. With a unit of 25 FTE, our ML-driven matching algorithm promoted transparency and data-driven insights. Successfully exited to ProSiebenSat.1. (2016-2018)

  • Buddybrand GmbH - Founder & CTO / Digital Agency / Social Media: Started post-university; spearheaded the creation of Facebook apps in Germany as the first “Facebook Agency.” Grew the company significantly to 35 FTE, which continues today as a full-service digital agency. (2010-2015)

Leadership Roles: Corporate Startups & Business Units

I build and lead product and tech units inside larger companies, including their senior leaders, mostly remote. I structure product and engineering processes, align them with the product strategy, and manage the stakeholders around the unit.

  • edding AG - Head of Product & Technology / B2B SaaS / Mobility: I was responsible for easycheck, a digital driver’s license verification product with an ML core, and its 10 FTE product and tech team. During this time, I introduced B2B SaaS standards into a traditionally non-digital organization and transformed the product org twice: first from siloed work to an empowered product team, and later by leading the product through its exit to Azowo (2023-2025).

  • Voith Hydro Pocket - Head of Technology / B2B SaaS / IIoT: I led the tech unit for Voith GmbH’s Hydro Pocket, establishing the 10 FTE team and implementing the Shape Up method in a fully remote setting. The product focused on enhancing hydropower plant efficiency and reliability with actionable data. Industry awards recognized its success. (2021-2023)

  • Native Studios UG - Tech Lead & Evangelist / B2B SaaS / Video: Developed initial prototypes to secure investors and customers for a B2B solution focused on user-generated content, bridging social media and the corporate world. Later led product development and technology advocacy, driving the initial product roadmap and securing early investors. (2016-2019)

Consulting and Transformation

I help product and tech organizations change how they work: introducing a product operating model, rolling out Shape Up, and coaching leaders through the transition until the team runs the process on its own. Since 2025 I do this in parallel to my CPTO role at myo.

  • Carfax Europe - Consultant / B2B & B2C Platform / Automotive Data: Introduced Shape Up into a fast-scaling product and tech org (around 50 engineers overall, 25 in the team I worked with) under strong business pressure. Introduction workshop, framing, shaping and betting sessions, then hands-on coaching and CTO sparring through the rollout. The team now owns and adapts the process on its own. (2026)

  • Ray Sono - Consultant / Digital Agency / IT Strategy: Helped the leadership of a 400-person digital agency shape the strategy for its IT and engineering unit. Interviewed team leads and directors, condensed the findings into strategy theses (positioning of the unit, empowered product teams as an offering, a radically simple tech stack, career paths, and the profile for the tech leadership role). (2024-2025)

  • Mister Spex SE - Keynote / Interdisciplinary Collaboration / Product & Tech: Invited by the CTO to speak about how interdisciplinary teams can collaborate more effectively, drawing from hands-on experience with Shape Up. Focus on shared ownership, alignment across roles, and practical steps for breaking silos. (2023)

  • Ringier AG - Keynote / Product Development / Shape Up in Practice: At the annual internal tech conference, I shared hands-on insights on adopting Shape Up in real-world settings. (2022)

Advisory and Investing 

As an angel investor or advisor, I challenge founders on product strategy and technical execution, and do due diligence when needed. I also coach senior management and team leads of product and tech teams.

  • Lyvo - Member of the Advisory Board / B2C / Longevity & Health Tech: Advising the founder of an early-stage longevity platform that connects people with vetted doctors, clinics, and longevity travel. Challenging product strategy and the technical setup on risk, data security, and AI-assisted development, and helping build the first tech team from role profiles to sourcing. (2026-Now)

  • SYNPLI - Member of the Advisory Board / B2B2C / Edtech & Mobility: Advisory role contributing to the reinvention of driving school education in the digital age. Collaborating with Veigel, the original inventor of driving school dual controls, to bring AI-driven adaptive learning and camera systems into theoretical and practical driver training. (2024-Now)

  • Vitalfunktion GmbH - Angel Investor & Member of the Advisory Board / B2C / Pharma Tech: I invested in and advised the founder of an app on medication intolerances, managing thousands of MAUs and a B2B version for healthcare professionals. (2018-2025)

  • Touch361 - Member of the Advisory Board / B2B SaaS / BI: Technical advice on data protection and product development for a business intelligence platform that tracks every touchpoint of the customer lifecycle, both online and offline. Focused on addressing marketing and business intelligence challenges. (2019-2023)

Mentoring

I like to mentor and coach software engineers and first-time founders in those contexts:

Side Projects

I like to build the first version of a product myself, from strategy to code, to validate a business model fast.

  • dump.link: Co-founded and developed an open-source tool for Shape Up teams to streamline project management through intuitive task grouping and risk visualization. (2023-2024)

  • fillter.me: Co-founded and developed a tool to streamline communication for social media creators. (2021-2023)

  • Fotando: Co-founded to simplify ordering personalized photo products online, making it as easy as taking pictures on a phone. Developed an innovative mobile-first interface and integrated customer journey and strategy. (2018-2019)

  • Shipped and Open Source: I constantly publish and run new tools. Whenever I see something that should exist but is not viable as a business, I build it and put it out there.

Podcasts

Talks

Book